Coaching, Executive Presence
Ingrid Gudenas
When you're one conversation away from success

It was Valerie’s first Executive Coaching session of the new year and she was spiritless. She found out the CEO had decided to bypass her for the promotion from VP to Senior VP that she had been counting on. They wanted to bring in someone “fresh and with more experience” from the outside to be her new boss. Ugh!

Valerie got the bad news and then went out on the end of year holiday. It didn’t improve her mood.

“What’s going on?”  I asked her.

“It’s hard. It’s hard to come back. It’s hard to look forward to this new year with any optimism. I feel like I’m not being valued. My enthusiasm for what I’m doing is completely drained.”

What was really drained was her ability to communicate effectively. If you look at the above definition of causative, it’s the ability to make what you want happen. And the ONLY way to do that is through the way you communicate.

The only way to persuade is to communicate persuasively. The only way to convince is to communicate convincingly. The only way to shape reality with others is through your communication.

Coaching, Executive Presence
Ingrid Gudenas
Your most powerful tool for success in 2025

Happy New Year!

I want to share my secret. People often comment on my confidence. They think I’m always confident I’ll get the outcome I want. I don’t look at it that way.

Let me give you an example.

Coaching, Executive Presence
Ingrid Gudenas
The gift that transforms our world

Some gifts we give to enrich the lives of those we love. Presence is a gift we give ourselves that transforms our entire world and everyone in it.

Wishing you a very happy holiday with the people you love most!

Coaching, Executive Presence
Ingrid Gudenas
Holiday Family Survival Guide

The reason I’m writing about this is because of the holidays.  I’m the daughter of Lithuanian immigrants and we celebrate Lithuanian as well as American holidays. So we always get a double dose of celebrations throughout the year.

From my earliest memory, there was never a holiday dinner where someone did not get up from the table, possibly in tears or wounded silence, storm out of the room and slam the door loudly. Never.  It was not always the same person, we would rotate.

We got offended easily, and the way we handled it only made it worse.

Even so, I challenge you to find a family that loves each other more than we do.  If ever anyone said anything bad about any one of us, they were in trouble.

That’s how it used to be.

Coaching, Executive Presence
Ingrid Gudenas
The one thing that can transform every ...

Gregor had made an overnight change, both at work and at home. The results were so powerful, it turned his world inside out.

It was during the Causative Communication workshop that Gregor came to realize he only “half listened to anyone”. His mind was always moving on to “what’s next”. He was mentally halfway out of this meeting and heading to the next one no matter where he was.

At the end of the 3rd day of the workshop, Gregor made a life-changing decision. He said, “I’m going to stay fully present in every conversation. I’m going to give 100% of my focus, really listen and really understand. No shortcuts.”

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How to speak with your eyes…

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Do you have a favorite photo of you? 

If you’re like most people, you have many photos of you that you’re not crazy about, and only a small handful you like. 

That photo of you that you really like captures for forever something wonderful about you.  It’s the one photo of you that makes even you smile.  You know the one I mean.

A really good photographer knows how to bring that out in you.  That’s what I do while coaching people.  I help bring something amazing out of each of them.  My genius is in knowing how.  In this article, I want to help you see WHY you like that photo of you and why you hate the others.  And how to bring that amazing quality out of yourself and loving how you look, especially when you’re giving presentations.

I’m going to use Alessandro as an example.  Alessandro is a senior executive I coached this week, helping him prepare for a presentation he’ll be making for an audience of thousands. 

As a high level executive and technical leader, Alessandro has a unique 40,000-foot view of the industry and the future of the industry.  He’s super smart and he’s innovative.  None of this come across. 

Alessandro comes across “corporate” and dry.  Disappointingly uninspiring.  After 3 minutes, you’ll wish it was over.

How do you bring out the charisma of someone like this?

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The alternative to being confrontational

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Anita and Kevin made everyone in the meeting uncomfortable. Their disputes were legendary.  As the heads of different departments, they stubbornly fought for what they believed were conflicting priorities. They argued even the smallest points. Neither one would give in an inch.

Attending a meeting with them was torture.

Anita’s boss finally told her it was affecting her career. Although she was a top performer, her confrontational approach was forever going to stop her from getting promoted to Senior Director and then VP, her passionate objective.

It didn’t matter how “right” Anita was, or the fact that she “won” every argument and was ultimately proven right, people flinched when she was in the room.

Anita couldn’t believe they wouldn’t promote her!  “How can they justify holding me back when my performance is outstanding?!!!!  I’m only doing what they told me to get done!!!!”

That’s how Anita found herself in front of me.  A strong, smart woman in a super dilemma. What should she do when she was right, the other person was wrong and they wouldn’t back down?

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Living the magical life of an expert communicator

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Jesse is used to doing the impossible. He just applied for a position that everyone told him he couldn’t get.  He’s been told many times that “usually” people need to “prove” themselves for several years before they’re considered for these higher levels. 

 Jesse long ago decided that “usually” was not for him.

 He applied for the position … and got it.  Right away too, I might add.

 Jesse has gotten every position he’s applied for in the last 5 years, and there have been a good number.  Many more than “usual”.  His career is on the fast track.

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The solution to thinking under pressure

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I have a client in my life who makes unreasonable requests. I know, you’re thinking, “You’re lucky it’s just one unreasonable person in your life!”  Well, there are more, but this is about a particularly prickly one. 

The requests are always over the top, and sometimes they're impossible.  At a minimum, they're "make-your-team-bend-over-backwards-to-make-this-happen".

I was always caught off guard by his demanding and harsh attitude. I used to try to reason with him, but was always a little off balance.  I never came out of the meeting feeling good. Afterward I was always thinking, "Oh, I should have said ....."

I think it was uncomfortable for him too.

I decided one day, "No more of that!" (I hate feeling like an idiot.) I realized I wasn't giving myself time to think through what he was asking. My immediate reaction was always, "You have got to be kidding!" and I never had time for a second thought before he was demanding an immediate answer.

So, I changed my operating basis.

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The look in your eyes

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The look in your eyes tells me everything I need to know.  Way in advance of it happening, I can tell by the look in your eyes if you are going to win, barely maintain, or lose.

What is it I see?  I see the strength of your intention.  It tells me everything about how it’s going to turn out for you.

Intention is something I teach, so I know a lot about it.  It’s the secret ingredient of all success.

But, intention is not generally well understood.

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The secret to being compelling

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Leo, a newly promoted Vice President in a major corporation, came to me for coaching.  He said, “I want to be compelling.”

I said, “I can help you with that. What’s the message you’re trying to get across?”

Leo said, “Oh! Do you think I need one?”

Leo wanted to be compelling because, well, he wanted to be compelling.  That was it.  He had no real message.

We see too much of this.  All show and no substance.  People who want to be powerful only to get attention. Or status. Or admiration. Or to be told they’re compelling.

Painting your dreams into reality

2022 was an amazing year.  I’ll bet you discovered abilities you didn’t even know you had. These last several years have required your strength, grit, determination, resourcefulness, intelligence, and all the internal resources you could muster.

Well done!

Now we look ahead to 2023.

Starting the first week of January, you’ll pick up your brush and paint the first stroke of color on your blank canvas that will, day by day, turn into the next year of your life.

How do you manifest a beautiful year?

The moments that give life meaning

I’m a first generation immigrant. My parents came from Lithuania, right across the sea from Sweden.

We have a beautiful Christmas Eve tradition I think you’ll enjoy hearing about.  It creates a very special moment.

Each person at the dinner table receives a large wafer of unleavened bread and we have communion.

You might have heard of “Holy Communion”, which is different.  That’s when a Priest blesses the wafer and gives it special religious significance.

This Christmas Eve tradition of communion is not religious. If you look the word communion up in the dictionary, without the word “Holy” in front of it, it means:

The sharing or exchanging of intimate thoughts and feelings, especially when the exchange is on a mental or spiritual level.

 You can see it’s something special.

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The communication secret of high-powered corporate attorneys...

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I was inspired to write this article after attending the very moving Graduation for a group of 26 corporate attorneys who participated in our intensive 10-month professional development program.  The purpose of this program is the achievement of superior communication skills.  It includes developing Coaches who provide carefully crafted personal mentoring throughout the 10 months.  Students apply what they’re learning to challenging situations and demonstrate their ability to create extraordinary results through outstanding communication.

These attorneys are great communicators to begin with. 

However, to say they stepped out of their “comfort zone” to participate in this program is the understatement of understatements. 

The exhilaration both Coaches and participants experienced by the end can hardly be captured in words. 

One graduation requirement is for each participant to make a 2-minute video describing their journey, to talk about what they learned.

They gained a long, long list of new skills.  In their videos, they each talk about the particular ways in which they use them.  Each participant is very unique, has their own individual brand and accomplishments.  And so, it was with some surprise to hear every single one of them highlight the same particular skill that they said they especially valued, one that had a particularly memorable impact on their relationships and their successes…

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Communicating up...even when there's resistance

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The company was in trouble. Wall Street was unhappy. The normally optimistic CEO was tense and tight-lipped during media interviews.

Daniel was watching his CEO on the news with a tight feeling in his stomach. Daniel’s been with the organization for almost 20 years and most of them had been energizing and fulfilling. However and unfortunately, the previous CEO had made significant errors in predicting the direction of technology, and they were paying for it now.

The organization wasn’t a ship you could turn around overnight.

Daniel could easily get a clear concept of the CEO’s vision. It was a good one, a strategy Daniel could believe in, get behind and, with the clever work of his team, help make happen faster and better.

It required radical change, but Daniel saw a clear path for making the CEO’s vision a reality.

The problem was, Daniel had no access to the CEO.

Between Daniel and the CEO are three levels of management. The level right above him had the strategy of a dinosaur, which was, “Don’t change anything”.

This brick wall of “We know best”, and stubborn resistance to new ideas, blocked Daniel from the man with the vision, a vision that was not penetrating down into the organization.

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How to astonish your boss, the world and you

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Elena, one of the Vice Presidents I’m coaching, came in laughing. I’ll let her tell you why in her own words:

“Our corporate office has been making us do the wrong thing with customers. We know it’s wrong and we’ve been complaining, but nothing’s changed, we don’t do anything about it.

My boss, Andrew, and I took a trip to corporate headquarters for a meeting with the senior execs. Andrew went on a rant about how it was wrong (he was right about everything). The senior execs listened but looked stone-faced.

Normally, I would go in combative. Normally, we come in on the defensive, ready to defend our position from corporate. It was clear that “Normally” wasn’t working.

I came in ready to create a real dialogue. I came in with the mindset, “This is an opportunity where we could do something different …”

I let the conversation play out. I came in ready to listen … and I did listen to everything.

Then I took my time and really acknowledged what they said. I made sure they felt I really heard them.

Suddenly, they were ready to receive – I saw a willingness there. And I said, “We know the problem. This is a time we can change direction.”

I saw this difference in them. They were open to it.

It happened so quickly – took less than 10 minutes.

Today we got an official email telling us to go ahead.

Andrew emailed me with, “What just happened?”

I am not such a man

Today’s story about communication is from long ago, 1682 as a matter of fact. Much has been written about the first Thanksgiving and the debt and gratitude owed to the Native Americans who helped the struggling European settlers who were new to this land.

A little known story is of the Quaker William Penn who came from England in the 1600’s to escape severe religious persecution (he’d been thrown in prison twice already for his beliefs). His dream was to form a unique community of religious tolerance and inclusion in the new world, the first of its kind in the world.

The Lenape Native American tribe was already living on the land where Penn wanted to settle.

Before starting out on his journey across the sea, Penn wrote eloquently and respectfully to the Lenape, insisting that his words be meticulously translated into their language:

“I am very sensible of the unkindness and injustice that hath been too much exercised toward you by the people of these parts of the world, which I hear hath been a matter of trouble to you and caused great grudgings and animosities, sometimes to the shedding of blood … But I am not such a man …”

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Communicating "up" without feeling intimidated

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“I want to promote him, but I can’t.”

I heard three different executives say this last week. They were talking about three very different people that report to each of them, that they want me to coach, people who – by total coincidence – have the exact same problem holding them back.

It’s not an inability to do good work or a lack of their boss’s support.

Vikram, Martin and Sharni are all doing great work. Their bosses absolutely want to promote them and are going to bat for them as best they can. They want to make Vikram a Vice President, and Martin and Sharni each a Director.

However, the bosses are getting stopped by pushback from their peers and their own bosses – all for the exact same reason:

Vikram, Martin and Sharni are not seen as “good communicators”.

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How to sound authentic

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Victor says, “I want to sound authentic.”

What a funny request. I started laughing before I caught his serious look and stopped myself.

I asked him, “Are you saying you’re not authentic, but you want to sound like you are?”

Victor: “No, that’s not it. I think I’m authentic.”

But he didn’t sound sure.

Me: “Then what’s the problem?”

Victor: “I just don’t think I sound it. And I don’t know why.”

In a flash, I took in everything about Victor, and I understood.

It started when Victor was little and in school.

Authentic means being who you are, being genuine, true, in opposition to that which is false, fictitious or counterfeit, in other words “put on” to create an appearance.

When Victor was little, I’m sure he had no trouble being authentic. No 2-year old does.

When you're not the CEO and still want people to listen to you

It was one of those days where Gayle wished she were the CEO and could simply tell people, “Just go do it!” and not have to argue with anyone.

Gayle had been trying to get her organization to rapidly act on an opportunity for a new market with the potential for billions in revenue. Sure it was risky, but they were in the middle of a business downturn that wasn’t pretty, and this very possibly could get them out of it. If she could only get them to LISTEN!

They were not only NOT listening to Gayle, they didn’t even want to hear anymore. “We’re done with that, Gayle” was the message she was getting.

For many years now, people have been coming to me because they want to learn how to “persuade”. Over and over I hear, “I need to learn how to ‘persuade’ them.”

I don’t know if you realize this, but there are THOUSANDS of books and classes on “persuasion”.

Basically, “persuade” means get you to do something you don’t want to do, or get you to believe something you don’t believe.

This is why no one likes to be persuaded. And this is why persuasion is not a smart route if you want to achieve extraordinary outcomes.

So, if not “persuasion”, what is it that you really need to learn?

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How to present in a very large room

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The room overwhelmed Alan the moment he stepped in and his eyes touched the endless space around him. Unfamiliarity with the enormous size crushed his confidence and sense of importance, leaving him feeling small, nervous and terribly self-conscious. His walk to the stage was uncomfortable, an awkward expression of embarrassment. Should he walk fast? Slow? He walked like he wasn’t sure.

Alan would be speaking to almost 1,000 of his organization’s leaders in this very room.

He already dreaded the moment the room would be filled with their faces, turned toward him, silently waiting for his first words.

Long before that moment arrived, Alan had already lost the battle to save his dignity and present with confidence.

It was an honor to be invited to join the senior leadership ranks, but Alan was far from feeling the grandeur he experienced when he watched the other senior execs present.

He simply felt small.

Anticipating the event had him drowning in a sea of misery and anxiety.

But Alan wasn’t ready to give in.

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How to Maintain Executive Presence When You Have to Use Slides

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Steve was nervous. New to the executive ranks, he was preparing for his first major presentation to 250 senior leaders of a $30 billion corporation. Let me tell you what was making him uneasy. This is what he told me:

“I’m putting the finishing touches on my slides and I’m nervous. I wish I didn’t have to use them, but I have slides that MUST be shown. I want to be able to engage the audience, and engage them like NO OTHER PERSON EVER HAS, but I’m worried I’m not going to come through because of all the slides I have to show them.”

I understand the problem.

The most important factor in a truly successful presentation is the deep, powerful, human connection a great presenter makes with every person in the room. Slides can easily BREAK your connection with the audience.

Without that connection, your words are weak. They hit the surface of the audience’s mind and bounce off. There’s no impact.

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The Stepping Stone to Executive Presence

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I was coaching Jon, a senior executive located in bustling New York City’s mid-Manhattan.

Jon wants to develop Executive Presence.

We began with presence.

Executive presence is a particular type of presence. It’s an advanced type of presence.

You need to possess tremendous presence before you can develop Executive presence.

A key factor in presence is the ability to stay in the moment.

I taught Jon the robust theory behind presence, and now he was practicing the first exercise he had to master. Jon had his eyes closed so he wouldn’t be visually distracted. He was simply sitting there, being in the moment, learning how to control his attention and awareness and simply stay in the moment.

It was difficult for Jon in the beginning. As he sat there with his eyes closed, he was struggling with a traffic jam of thoughts in his head. Worries about an upcoming meeting, snatches of yesterday’s conversations, sudden rememberings of something he’d promised. A mad rush of thoughts whirled around, colliding in his mind, distracting him from the present moment. Creating chronic anxiety.

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The secret to keeping your audience on the edge of their seats

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Here’s the thing to know about audiences: they will only stay with you as long as they are learning.

I know, I know. The problem is you don’t have exciting content to work with. You have, well, corporate presentation material. And, let’s face it, nobody’s ever made an action movie out of a corporate presentation. I know your challenge. I get it.

But just because the material may seem boring, does not mean that you have to be.

This is something you can do with your own presentations to keep your audience on the edge of their seats. I’m going to tell you how a professional keeps their audience engaged.

Beyond Persuasion

To “persuade” means: to convince, to satisfy the mind, subdue the opposition of the mind, lead to the opinion or conclusion presented, make one think or believe, successfully achieve the acceptance or practice of, create agreement.

It comes from the Latin persuadere - to bring over by talking.

Persuasion is something many people want to accomplish. It’s something they wish they were really good at.

The problem is that what most people think is “persuasion”, doesn’t work. And what they try to do to “persuade” someone who doesn’t want to be persuaded, doesn’t work.

The act of “persuasion” renders you powerless. And that is exactly how you feel when you’re trying to “persuade” – powerless.

Ultimately, “persuasion” betrays a lack of power and little understanding about how to achieve desired outcomes with ease.

What does that look like?

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