Coaching, Executive Presence
Ingrid Gudenas
How to make your vision the one that happens

I’m sure you have a wonderful vision – whether it’s about a relationship, a team, your personal life, or your aspirations regarding your work. And left to your own imagination, you can see something extraordinarily wonderful, exactly how it could be.  You feel it uplift you when you imagine it unfolding and becoming your ideal.

What happens when your vision meets “reality”? You face a choice. You can either go through life living in other people’s visions, or you can discover how to make your vision happen.

Whose vision becomes reality? That’s what matters.

Coaching, Executive Presence
Ingrid Gudenas
The recipe for powerful persuasion

“Every time I try to convince them, they get irritated. It’s beginning to look like they don’t even want to hear about it anymore.”

I’ve heard this many times, many people I’ve coached. Sometimes it’s regarding a boss or executive leadership team. Sometimes it’s a person they work with. Sometimes it’s someone who reports to them. Sometimes it’s another team. Or a challenging customer. Sometimes it’s about politics. Sometimes it’s with their teenager at home.

It could be anything, any situation where they’re trying to convince or persuade, to introduce a new idea, to get buy-in or make change happen.

They explain and explain. And then they say, “No matter how I explain it, I still get ‘No’ or ‘We’ll think about it’ or ‘It’s just not a priority right now’. Or worse, they just ignore me.”

When that happens, you feel stopped. Horrible feeling.

What can you do about it?

Real persuasion happens when the person, group or organization wakes up and recognizes the truth of what you're saying, to the point they are moved and inspired to act.

Coaching, Executive Presence
Ingrid Gudenas
Use this to transform the outcome of any ...

I receive many emails telling me that my weekly articles have helped someone. They say they read them before going into meetings, giving presentations or having difficult conversations. It’s helped them get fabulous jobs, promotions and raises, get standing ovations, negotiate big deals and transform relationships. Many forward and share my articles with others they want to help.

I am truly happy to hear of it because this is why I write – to help you live the extraordinary life of a Causative Communicator.

It takes determination to be a Causative Communicator. It takes dedication. It doesn’t just happen because someone took a course. It’s your dedication after the course. Most of all, it’s keeping the principles fresh in your mind.

With that in my mind, I created a booklet of some of my articles to help you stay true to the Causative Communication principles which will empower you to achieve success in those areas of your life that matter to you.

Coaching, Executive Presence
Ingrid Gudenas
Getting the support of senior leadership in 90 ...

Victoria’s fate for the next five years hung on what happened in the next 90 seconds.

Those 90 seconds would shape her future for the next five years, the future of her team, the future of the organization and very possibly the future of the industry.

Victoria wasn’t nervous. She was calmly enthusiastic. This is what mastery looks like.

Victoria’s coaching sessions had prepared her. Good coaching does that. It builds your confidence and makes you fearless. Real confidence is built on solid, consistent demonstrations of competence.

Coaching, Executive Presence
Ingrid Gudenas
The secret to presenting to leadership as an ...

Being close to Silicon Valley, we have had many senior executives send engineers and other technical leaders from various disciplines, including finance, to us for coaching on their presentations to leadership.  Their biggest complaint is also their top goal for the people they send. They phrase it like this: There’s too many details in their presentations.

What they mean is, too many unnecessary details. It drives executives crazy. And engineers are at a loss as to what to leave out.

There is a big disconnect between “engineering logic” and “executive logic”. I’ll explain what that is.

presentation skills

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How to transform your audience without ever seeing them

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Tuesday was the first day of the Causative Communication course. Prasant had just learned about affinity and the difference it makes to communication. He learned that he actually needed to feel it if he wanted to be successful, and that finding something to like about the other person was the key to feeling it.

That sounded “great in theory”, but Prasant said it was “impossible” for him to find anything to like about Martin. However, Prasant knew only too well that what he was doing wasn’t working. He’d reached the point of being willing to try anything.

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Communication coaching from my father

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A number of years ago, my father called and told me he was going to be in San Francisco giving a talk. He said, “Let’s have dinner afterward!”  I was thrilled, and said I’d love to also see his talk. I’d never seen my father give a presentation. He was a trial attorney who won a lot of cases, including one in front of the Pennsylvania Supreme Court. I knew he did a lot of public speaking, but I’d only ever seen him be a father.

Following signs in the hotel lobby leading to his talk, I walked into the glittering ballroom in the Mark Hopkins, a grand 5-star hotel high atop ritzy Nob Hill, and found my father speaking … to hundreds of attorneys who packed the room to listen to him.

What?????? This was my father??????

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The most important skill of a real leader

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What’s different about a real leader?

A real leader inspires and impels spirit, purpose and action. More importantly, they transform.

The only tool they have is communication.

They may have vision, wisdom, strategy, experience, knowledge and a love of humankind. But it is their communication that defines them.

A great communicator surpasses all others.

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The man who got two standing ovations before he was done speaking

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Philip said, “I’m already getting standing ovations when I speak at conferences. Not sure what you could teach me that would make me better.”

He wasn’t challenging. Just matter of fact.

I asked, “Are you getting them at the end of your presentation?”

He said, “Of course!”

I asked, “Do you also get any standing ovations during your presentations?”

Philip looked puzzled, “No.”

Pause. “Is that possible?”

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What to do when the audience turns their cameras off

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It was a virtual meeting. Most people think the word “virtual” means “Far away; using technology” and definitely “not as good as in person.” (I hear this all the time.)

However, if you look up the word “virtual” in a good dictionary, you’ll see that it means “Creating the power of real without actually being real”. I want to let that sink in.

In other words, virtual reality is different than actual reality, BUT when it is done well it has the power of actual reality. In other words, it creates a new reality.

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The most effective presentation strategy ever

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When people in the audience come to you afterward and tell you, “You really helped me!”, they’re saying that you are valuable to them.

Being valuable will do more for your career than anything else. It’s measured by how much you help. Think about the most valuable people in your career. They’re not the ones who dazzle you. They’re the ones who help you.

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What it takes to own the room

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Someone asked me what makes my coaching different. I’m going to talk about one thing I do, and one thing that all of our incredible ETS Coaches do, that makes it extraordinary. My purpose in telling you is perhaps knowing what I focus on will help you focus on this too as you go to your next meetings and give your next presentations.

Many communication coaches and programs coach the visible: the hand gestures, the voice inflection, emphasis on certain words, body language, the slides, the smile. The visible, physical mechanics.

I coach the invisible. The invisible is manifested, and others can see it, but what I coach is not visible.

I coach: Being there, presence, affinity, attention, awareness, interest, intention, creating understanding, command, dignity.

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How to have the audience see the best in you

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I’ve worked with professionals and executives of large corporations for over 30 years. They are used to feeling tense.  It’s become normal. Feeling completely comfortable is not normal. Being relaxed is not.

That’s how being slightly tense, or even very tense, becomes habitual. And they’re surrounded  by others who are also slightly or very tense. So they’re swimming in a sea of uninspected “normal”.

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How to talk to a large audience

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Terror, fear, even a little anxiety, makes people talk too fast. When you talk too fast, your words lose their meaning. Correct pacing is the hallmark of a professional speaker. There was one thing that Mariela was doing that was causing ALL the problems I just mentioned. She was talking to EVERYONE.

It seems logical. You have 300 people in your audience - you should talk to 300. Right?

This is the worst thing you can do.

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Misled by hand gestures

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Latisha showed up for Transforming Your Presentation Skills in quite a state. She was very self-conscious. No matter what I said, she kept asking me to coach her on her hand gestures and her words.

“Do you think this hand gesture is better than this one? Do I have more presence if I put my hand on my hip like this?”

On and on. It took Latisha all morning to realize I wasn’t going to coach her on any of that.

It’s a common mistake - I’m always coaching people on this point.

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How to change everything with a single presentation

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Most people have a lot of attention on themselves, what they’re thinking, what they’re feeling, what they want, what they’re going to say, etc. etc. etc. etc. It’s a deeply trained-in self-consciousness that makes the most important question in their mind when they’re giving a presentation the absolutely wrong question and that is, “How am I coming across?”

It’s a common mistake - I’m always coaching people on this point.

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Seeing the real you

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Let’s begin our New Year by talking about Vision.

Vision is all about seeing. The kind of vision that I’m talking about isn’t seeing what’s on the surface. It’s about seeing PAST.

On Day #1 of Transforming Your Presentation Skills, we usually film our students.

As we watch the first video together, we see very different things, the students and I.  They usually hate themselves. This has everything to do with vision. What I do differently is….

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Transforming Henry: the worst communicator in the room

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Some people think you have to be “born with” the skills and charisma that make a really great public speaker.  Not true.  Let me tell you the story of Henry.

I was invited to give a two-hour talk on presentation skills at a technical conference for a highly specialized professional association.

At the banquet the night before my presentation, I told the President of the association, Steve, that I wanted to line up a volunteer to coach during my talk.  He asked what qualities I was looking for and I said, “Someone who really needs to improve in their presentation skills.” 

Steve enthusiastically told me Henry would be perfect and I said, “Let’s go meet him.”  Well, meet him I did.  Henry hardly took his eyes off the floor while we were talking, and for the brief moments they did come off the floor, they went straight to the ceiling or the wall on our right.  Turns out, Steve interpreted my request as, “Who is the absolute worst communicator in this group?”

Henry didn’t look like someone who liked to be told what to do. I told Henry, “You know, I’m going to be coaching you in front of 300 people.”  He glared at me for a brief moment and said, “What does THAT mean?”  I said, “I’m going to be telling you what to do and you’re going to have to do it.  Are you okay with that?”  He mulled it over a little (looking at the ceiling) and then said, “I guess that’s okay.”  Neither one of us was sure that it was, but with these words we locked in our next day’s destiny.

After Henry left, Steve said, “I hope you’re going to coach him on looking at people!” And then laughed for 2 minutes straight. 

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How to light up the virtual meeting room by subtracting

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Tamara was nervous.  In two days, she had to give a presentation to 400.  Her first really big one.

It was Day 1 of Mastering Virtual Presentations and it was difficult for Tamara to practice without her teeth chattering.

The problem with being nervous is it makes you lose touch with everything good about you. Sometimes to the point where you can’t see anything good about yourself.  The things you tell yourself at these moments tend to be dreadful.

Tamara was doubting whether she could speak without forgetting what to say, without everyone seeing how nervous she was.

There was a lot riding on how well Tamara did. If the Salespeople got excited about the new product, the revenue it would generate would be tremendous. But they had so many other products that they were selling, one new one often didn’t register. Tamara was one of many speakers throughout the day that would all turn into a blur.

As one doubt piled on top of another, Tamara doubted even her own ability to speak coherently.

She was a nervous wreck.

It was a truly exciting product she was going to present. If only the Salespeople understood what it did.

In Tamara’s case, it was not a matter of adding anything to her presentation. It was a matter of subtracting.

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How to get the audience to “open up”

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I was watching Jed give a sales presentation. The faces of his audience were attentive and respectful.  They were also unsold.  Unmoved.

In other words, Jed’s ideas weren’t landing the way he wanted.

They were politely waiting for Jed to come to the end. They had probably already mentally formulated a polite way of telling him, “Thank you, we’ll consider it” as they gently ushered him out the door.

Jed had no idea why he was losing it, and he kept going. As Jed talked, he got visibly more and more enthusiastic as a way to pump energy into the meeting, which did nothing for his audience.

Jed knew something was wrong, but had no idea what it was.

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How to make stage fright go away

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I have seen innumerable methods for attempting to vanquish stage fright. 

Bianca addresses groups of 3,000 customers at a time.  She’s in sales.  Her way of coping with terror was to run out on a large stage with very loud music, seemingly all “pumped up” and yell at the crowd, “Hey!  How's everybody doing?”   It was about as far from her true personality as could be, and the second she started her presentation it was obvious she was tense nervous.

Peter found two people in the audience on either side of the room.   First, he talked to one, then he talked to the other.   They were the only 2 people he looked at. Anchoring on only 2 people didn’t handle his stage fright, but it kept him from totally losing it.

Risha is an engineer. She presents project updates to a skeptical and demanding senior leadership team.  Her solution was to avoid all eye contact because she didn’t want to see their disapproving looks, she forced herself to keep her eyes squarely fixed on her notes and her slides.

Lynette powered through her talks on pure nerves and adrenaline, and collapsed with exhaustion when they were over.

If any of these methods of handling stage fright worked, they wouldn't have it. 

What they’re all trying to do is drive their symptoms out of existence. The symptoms include every flavor and intensity of fear, from feeling slightly nervous and on edge to complete terror.

The reason these methods don't work is because they don't address the root cause of stage fright.  And most people have no idea what's causing it.

If you don't know what's causing it, how can you fix it?

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Do THIS to keep your audience on the edge of their seats

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Sam put them to sleep within the first 10 minutes of his 40-minute presentation.  He’s not alone in being able to do this.

The problem with corporate presentations is they’re lifeless.  Audiences slowly drown in a sea of droning boring corporate “they all look alike” PowerPoint presentations.

They all start with, “Today I’m going to talk to you a little bit about…”

Then they unroll a slowly moving parade of too many uninspired slides endlessly connected by unimaginative transitions of, “Now on my next slide you’ll see…”

If this is you, you’re gradually putting them to sleep. Your audience slowly, but politely, disengages. Their minds start drifting and they start covertly multitasking, their attention desperately seeing something to keep them awake. 

If they possibly can, your audience will start interrupting you.  I coached a VP last week who told me that when his people present to executives they always hear, “Okay, let’s stop here, stop presenting for a moment, just let me ask you some questions ….” and the execs just take over and drive the presentation into a ditch (as far as the presenter is concerned).

Here’s the thing to know about audiences: they only stay with you as long as they are learning from you, and what they’re learning must be new and interesting. 

I know, I know. The problem is you don’t have exciting content to work with.  You have, well, corporate presentation material. And, let’s face it, nobody’s ever made an action movie out of a corporate presentation. I understand your challenge.

But just because your material may seem boring, it does not mean that you have to be.

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When you hate seeing yourself on video

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“I hate seeing myself on video!  That person I see up there is not at all the person I want to be!!!”

I hear this all the time when I show my clients their first video at the start of their workshop.  It’s torture.

To see that person up there on the screen and feel powerless because it’s not who you want to be, and not even that person you know you are.

This is the struggle.  And it’s an incredibly important breakthrough when you are able to watch a video of yourself and love seeing yourself. 

Most people are not there.  What, and who, they are being is stiff, uncomfortable, disconnected.  And very unnatural. And they hate when they see themselves being this way.

By the same token, people don’t want to look the way many people look after they’ve done “speaker training”, like a speaker on steroids, overly pumped up, overly polished, over-rehearsed and scripted, performing not communicating.  That too is unnatural.

The worst part for people watching their first video is they don’t know what’s wrong.  They know there’s something wonderful trapped inside them, but when they get up to speak, it stays trapped.  This disturbs your confidence.  It disturbs your power. It disturbs your ability to be understood.

Being in a senior executive level position doesn’t alleviate this discomfort.  As a matter fact, it makes it worse, because there’s more “pressure to perform.” Your presentations are more visible and more widely critiqued.  Many senior executives dream of being free of presentation anxiety.

I’ve just described 80% of the people I see giving corporate presentations.  It’s so common, it passes for “normal”. 

But most people KNOW they’re capable of MUCH more.  Even if not one of them knows what’s wrong or how to get there.

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Your Presentation Mojo

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I’ve been delivering tons of virtual and in-person presentation skills workshops and coaching.  Extraordinary executives, brilliant engineers, top sales professionals, fascinating attorneys, individual contributors, early in career, the complete spectrum of corporate life.

They’re dynamic, charming, funny, warm, open, personable …. that is, until the workshop starts.

Then they each take turns giving their 1st presentation, before any coaching.

Suddenly life, personality and charisma drains out of them, they become very corporate.  Very businesslike, deadpan.   Dry data, cautiously stated conclusions, serious, matter-of-fact, completely restrained and inhibited self-expression.  Conservative. Suddenly it’s SERIOUS.

I remember a student I had a couple years ago who, when I asked her to tell me her goals for the workshop said, "I want to get my Mojo back. I used to have Mojo and somehow I lost it." Such a good goal!!!

When your Mojo’s working, you’re feeling GOOD.  And the audience can’t help but feel good too, and absolutely love you.

It has nothing to do with content.  Nothing at all to do with WHAT you’re talking about.

It has everything to do with YOU.

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Why "trendy terminology" destroys communication

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I was watching a video of a live presentation by Mark, the CEO of a major corporation with more than 40,000 employees.  Mark was visibly and painfully uncomfortable.  Worse yet, he was making a fool of himself.

Mark had heard about me and reached out with a request that I coach him on his presentation skills.  He had his Chief of Staff send me a couple of his recent videos to watch in advance “to see what he’s doing wrong”. 

Mark knew something was clearly wrong.  In our initial conversation, Mark told me, “The more feedback I get, the worse I’m getting.  I need someone to straighten this out for me.  I may not be the best public speaker in the world, but there’s no reason I need to be the worst.”

I started our first coaching session wanting to understand what was going on in his mind. I asked Mark, “What were you trying to do up there?”

Mark answered, “I’ve been given feedback that as a CEO I need to be vulnerable, and that I also need to be more passionate. That’s what I was trying to do.” 

I asked, “What does that mean?  Vulnerable and passionate?”

Mark looked at me, and with great pain in his eyes said, “I have no idea.”

Well, there you go.  Mark was trying really hard to execute something that was completely incomprehensible and confusing.

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