David leads a large group in an organization that has over 80,000 people. They’ve been getting hammered in the news for months now, trying to recover from mistakes made by the then-CEO five years ago. Unfortunately, they’ve just had to announce layoffs. There’s a tremendous amount of unsettling re-organization and re-shuffling going on. Where people will land is up in the air. The future of the organization is uncertain and morale is at an all-time low.
David’s group is the only inspired group in the whole organization. They’re engaged, focused, forward-looking. And helping the new CEO turn the whole organization around. That wasn’t always true.
They’re inspired not because conditions are better for them, but because David changed the story he was telling them.
When David first came for Beyond Persuasion, his attempts to “inspire” his team were falling flat. He was saying all the right things: the new vision, the plan, the priorities, the outcomes, the call to action. All good, but none of it was working.
