beyond persuasion: The new route to extraordinary outcomes

Live In-Person Program

beyond persuasion: The new route to extraordinary outcomes

 The brand new route to achieving extraordinary outcomes without having to “persuade” anyone to do anything. It is efficient. It is effective. And best of all, it is extremely fast.

Trying to make people understand can get really frustrating. Trying to persuade them can be even worse. 

That road is paved with countless losses.

There are many reasons why “persuasion” doesn’t work.  One of them is that persuasion is used in pursuit of an unachievable goal: getting someone to do something they don’t want to do.

Trying to persuade someone who doesn’t want to be persuaded leads you down a path of useless tactics and techniques and actually creates roadblocks and frustration.

Ultimately, “persuasion” betrays a lack of power and little understanding about how to achieve desired outcomes with ease.

Instead of trying to change what people think, what is required is a strategy to change HOW they think. Something to shift them to THINK DIFFERENTLY and BETTER. 

The result will be that they will probably, for the first time ever, really HEAR what you’re saying. They will stop fighting or trying to control you. They’ll come over to your side.

They’ll not only actively cooperate to create the wonderful outcome you want, but you’ll find them developing new creativity and taking it higher, to an extraordinary outcome that is better than what you imagined.  And it will happen faster.

This strategy is what we refer to as “Beyond Persuasion.”

Beyond Persuasion offers a new route to creating extraordinary outcomes. A route that is fast, efficient and effective.

What does beyond persuasion look like in the real world?

Bishal attended Beyond Persuasion with a desire to implement an initiative that his organization badly needed.  He first proposed it to his organization 3 years ago. He received no support, only pushback.  Most were vehemently opposed. They hadn’t been listening to Bishal’s plan for the past 3 years.

Using what he learned in Beyond Persuasion, Bishal changed his approach.

In a 30-minute meeting held within 48 hours of his change in approach, ALL were on board, including stakeholders, about 40-50 people.  They ALL signed up; one even claimed it was his own idea and started running with it.

NO progress for 3 years was transformed into an extraordinary outcome in 48 hours.

beyond persuasion is a new route reserved For Those Who Are Serious About Their Goals

Beyond Persuasion is not a “for everyone” program.  It’s for people who are not playing games with their life, for those who are serious about their goals. This is not a “tips and tricks” program.  It goes deep and gives you real answers and a real strategy.  It’s not for people who are “sent by my manager”.  It’s for people who have real outcomes they want to create, who are earnestly committed to learning, who know the old “persuasion tactics” don’t work and are searching for real answers.

This “hands-on” program includes:

  1. Instruction that will open your eyes to the reasons “persuasion tactics” will never work.  You’ll learn the root causes of resistance, along with tools to remove the 5 hidden barriers that keep the other person stuck in their point of view and unable to change.

  2. Guidance for replacing old frustrating tactics that don’t work with an innovative strategy that allows you to completely bypass the roadblocks that stand in your way and stall your progress.  With this strategy you’ll be able to open doors and minds so you can move forward and make it happen.

  3. Multiple opportunities to apply this new strategy to many situations in your work and home life so you can see real success happening in your life during the course of the program.

  4. Thought-provoking interactions with, and valuable feedback from, other participants that will greatly expand your understanding of this strategy-based approach and your ability to use it successfully. 

  5. One-on-one coaching session with an expert Instructor to ensure you are accomplishing your goals and getting all the results you’re hoping for.

The Beyond Persuasion Program

At-A-Glance


In-Person Format:

At the moment the In-Person format for this program is only offered at our Training Center in Emeryville, CA. It’s for small groups of no more than six, so it’s also very personal.
This is a highly interactive hands-on program that includes lectures, followed by personal coaching and discussion to help you apply what you’re learning to all of the situations in your life where you want to see extraordinary outcomes.

The online version of this program is also available for a maximum of 20 participants.

Number of Sessions: 

3 days In-Person, followed by an individual one-on-one virtual consultation with one of our expert Instructors, and a virtual group follow-up session approximately 1 month later 

Number of Participants: 

We are scheduling group sessions only, and for a maximum of 6 people.
This program can be scheduled as a 1:1 Executive Coaching program.

Enrollment: 

Price starts at $30,000.

Here’s what Beyond Persuasion participants are saying: 

“This is a completely counter-intuitive approach. It opened my eyes. As a result, I don’t even feel like I’m ‘persuading’ people. I’m sitting down with them and having the most incredible conversations and watching the most amazing outcomes happen. It’s extraordinary.”

“What I love most about ‘Beyond Persuasion’ is that it is not manipulative.  It is respectful.  It truly is a NEW approach.  I’ve never seen people become ‘persuaded’ so fast or so thoroughly before.”

I had a tough situation and solved it in one conversation.  This seems to be happening regularly.”

“People love when I use this approach talking to them.  It’s as if this is what they’ve been waiting for.”

“I’m in sales and I was given the worst territory in the US because I was brand new and no one had any faith in my ability to sell. In less than a year, I became a top salesperson thanks to what I learned from you. Now I’m being given one of the best territories and a major account. Everyone, including my management, is listening to me.  This is not so much an ability to ‘persuade’ as an ability to create extraordinary outcomes with others.  And I never feel like I’m ‘selling’.”

It was amazing.  I gave a performance review to a manager that no one could get to change.  I saw change happen almost immediately. And now he’s teaching others what he learned from me!”

“The way I listen now is completely different.  I see people change before my eyes as I listen.” 

The most incredible thing about these sessions was that no one ever looked at their watch, even in each 3-hour session.  We were riveted through all the lectures and the breakout sessions were extremely valuable because we got to discuss our particular situations and learned so much more.”

“Beyond Persuasion has helped me at work, no doubt about it.  But where it really means the most to me is that my son and I have taken our relationship to a new level.” 

I’m getting along great with people I wasn’t getting along with.  I’m now doing work I love.  Management is listening to me.  I’m smiling more than I ever have.”

“Every minute spent in this program has been worth it.  The first thing I got that was the key thing was you can accomplish nearly impossible things with what you learn.  It has got nothing to do with the people you are addressing and what they think or what level they are, you can still go ahead and create an extraordinary outcome.  Every session I attended was an, ‘Aha!’ moment.  In hindsight it looks very simple.  But these are things I’ve not done.  Using what I learned it’s a lot easier to get things done.  Every second spent has been worthwhile for me.”

It changed my perspective on persuasion completely.  I thought in the past in some there are some situations you just cannot persuade this person, it’s a lost cause.  It’s changed what I can do. As a result, no situation is hopeless like you think it is sometimes.  The techniques are useful even beyond the persuasion piece, even in my one-on-one’s and all my conversations.  It’s helped beyond the class, beyond the persuasion exercise.”

“Everything resonated.  It’s really about the human interaction more than anything else.  It’s not about the arguments.  It’s the process, it’s the human interaction, how you open up others.  It’s about doing it right.  You guys were all great role models and we learned from that too.”

I don’t think I’ve ever had so many insights in any program.  The content was truly thought-provoking.”

“You learn things in this program you won’t learn anywhere else.”

“The problem was that I was pushing hard on techniques that never worked.  So frustrating.  This approach is not only effective, it’s such a relief!”

With this strategy, I always know the next thing to do.”

***Capacity is limited. To inquire about current availability and scheduling information, please contact us.***