Laura: “You weren’t watching me!”
Me: “No, I could hear you. I knew what you were doing. I was watching the audience to see what change you produced in them.”
Laura had asked me to be there when she presented at an industry conference with hundreds of potential customers. The revenue potential was enormous if she was successful with her presentation. I spent several days coaching her to get her messaging, and the way she delivered it, just right.
The big day came. I was watching the audience like a hawk. I wanted to see the audience reactions from the moment she said “Hello”, all the way through exactly how they looked as she walked off the stage. Were they looking at her with admiration as they applauded? Or shuffling around and checking their phones?
I started watching the audience before Laura even walked on. They were on their phones or talking to the person next to them. Laura entered the room. I could feel something change in the room as they watched her walk. It was the way she was walking. They could see she carried herself differently.
