People don’t listen to me because of the color of my skin.
Coaching, Executive Presence
Ingrid Gudenas
Jake, the executive I was coaching, was looking at the camera like it was a snake. He had come for coaching for what’s called “Direct to camera” presentation skills.
Many executives are coming here for this coaching because so many are being asked to make Direct to Camera videos. They’re being asked to sit in a small room and talk to a camera, with no actual audience present, to create a solo video that will be watched by 200 or 10,000 people. Many of these videos will be posted online for the public to see. I recently coached an executive who posted a video to 5,000,000 views.
It’s a weird feeling to talk directly to the camera. It’s not a “natural” skill.
Coaching, Executive Presence
Ingrid Gudenas
Me: “I just called to tell you how much I love you.”
Justine: “What’s wrong?”
Me: “Nothing‘s wrong.”
Justine: “Yes there is. You never call me in the middle of the week. And you sound like you’re about to cry.”
Justine’s my big sister. She was right. I was driving across the San Francisco Bay, on my way home …
Coaching, Executive Presence
Ingrid Gudenas
“I don’t know if it’s possible, but I would like to be captivating.”
This came from Jeffrey who sounded like it would never happen. He was telling me his goals at the start of the presentation skills workshop for senior execs their CEO had arranged. Jeffery is in Finance and no one would have described him as captivating.
Alan, the senior exec over Engineering, said, “Me too.”
The rest of the group all nodded, they wanted that too.
They all did their “Before” videos. They came across as brilliant, smart, experienced. None of them was captivating.
They looked at me hopefully.
By the end of the training, they were each not only captivating, but irresistibly compelling, and even charismatic. They came across as true leaders.
I’m going to talk to you about one of the things they learned that contributed to their transformation…
Coaching, Executive Presence
Ingrid Gudenas
I was watching the audience. When Arte walked on stage, they were looking at him with mild interest, light curiosity. It was his quarterly All-Hands presentation to 1500 in his division. Arte started:
“Good morning, I’m excited to be here, I hope you’re excited about being here also. Today I would like to talk to you a little bit about…”
By the time Arte got to that point, the audience had lost their spark, they were fading. He didn’t see it. By the time Arte got to the middle of his presentation, even to him something felt flat. He started to talk faster. He tried to inject enthusiasm, but it felt forced. He ended by telling a sea of polite but uninspired faces they had an exciting future ahead.
Arte knew something was wrong, but didn’t know what. He felt a powerful need to break free of something, but had no clue what was binding him and holding him back.
Coaching, Executive Presence
Ingrid Gudenas
Bryony hung up from the virtual meeting with her boss with a heavy heart and a horrible feeling in the pit of her stomach. She had just gotten the news she dreaded.
Bryony was a Senior Manager who’d requested a promotion to Director. Her boss said, “Well, I can’t promise anything, but I’ll recommend you because you’re doing good work” and had unenthusiastically taken Bryony’s request to her boss. The answer was not only “Not now,” the top boss dismissed Bryony’s future possibilities as well.
Her boss thought she was being helpful when she said,” You don’t really have a chance of getting promoted because you don’t have leadership communication skills.”
Bryony had no idea what she was talking about. She asked what skills were they? The boss had trouble defining them, just that Bryony wasn’t coming across as “a real leader”.
Bryony sat for five minutes trying to figure it out, wondering if she needed to be bossier. It was not her style and if that’s what was required, it was hopeless. She also didn’t see how being bossy was a good thing.
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